Music Magazine: Target Audience

Target Market

My target market will consistent of a considerably niche market. I will aim my magazine at 15-17 year old girls who are young yet interested in country music. They will still be in full-time education however they will have other things which will take up there time such as part time retail jobs and hobbies/ clubs. They will have an interest in singing themselves and will be interested in music and playing music as a whole but are focused more on country music. They will most likely belong to the middle class and be fairly wealthy living in a large house and are financially comfortable. The may also have a holiday home as they are wealthy and enjoy spending time with their families. They will live in small towns and villages yet will be close to cities and hotspots where they can experience more. They will most likely be interested in animals, perhaps even horses which are clearly linked with Country music.

On a magazine my target market will be drawn more to feminine colours and young men or women models as these types of people interest them more. They will be looking for articles that involve country singers but also bring in their likes such as animals and hobbies. As they are of this age group they may be looking for subject matters that are important to them at this age such as boys, hair, make-up and clothes advice. They will be looking for fairly adult and serious magazines as they break into adulthood however will still desire a youthful flare which does not make the magazine childish but produces a more interesting subject matter. As they are interested in music, they will want the magazine to really focus on this but to also introduce the instruments as well as this will also be of interest for them.

Target Market Samples:

-          Holly Glenister. She has a strong interest in country music and plays the piano with aspirations to one day learn how to play the guitar. She lives in a town and is in full time education and is a keen ballerina in her spare time. She comes from a fairly wealthy family who live in a nice large house in a nice area. She is seventeen years old.

-          Ellie Smith. She also has a strong interest in country music and in films featuring country themes and music. She can also play the piano and is interested in singing. She lives in a village which is surrounded by other small villages and towns. She is in full time education. She also lives in a large house and is wealthy, she previously owned a holiday home abroad. She babysits her brother and family friends in her spare time. She also enjoys running and cycling. She is seventeen years old.

-          Megan Lines. She is interested in female country singers and enjoys their music the most. She is keen horse rider and feels that this is where her interest in country started from. She is from a middle class background and owns a large house in England and a holiday home in Spain. She also lives in a small village however it is close to larger towns. She enjoys singing and until recently went to frequent singing lessons. She works part-time at the stables when she is not in school. She is sixteen years old.